What is the purpose of the marketing team member in updating the forecast?

The role of the marketing team member in updating the forecast involves ensuring that changes are accurately disaggregated to lower levels. This means that when adjustments are made based on new information or insights, it’s crucial for those changes to be reflected not just at a high level but also at more granular levels, such as product lines, geographic regions, or customer segments. Accurate disaggregation allows the entire organization to have a better understanding of demand and supply dynamics at various levels, leading to more informed decision-making.

Disaggregating changes to lower levels helps to improve overall forecast accuracy and ensures that all departments are aligned and working with the most up-to-date information. This process is vital for maintaining an agile supply chain that can respond effectively to market conditions. Inaccurate or incomplete disaggregation could lead to misaligned inventories or missed opportunities, making the role of the marketing team member essential in providing comprehensive updates to the forecast.