What is considered a unique moment that can influence forecasts?

Specific marketing promotions are considered unique moments that can influence forecasts because they often create a surge in demand or alter customer behavior in ways that are not typical or predictable. Unlike regular sales activity, which tends to follow established patterns, or standard pricing adjustments, which are typically routine, marketing promotions can lead to sudden spikes in sales, changes in product popularity, and shifts in market dynamics. These promotions can also attract new customers or incentivize existing ones to purchase in unusual quantities or at unexpected times, making them critical factors for accurate forecasting.

In contrast, regular sales activity and standard pricing adjustments fall under routine operations and therefore contribute less to unexpected forecasting shifts. Customer feedback sessions, while valuable for understanding consumer sentiment and desires, do not represent immediate, actionable changes in demand that can be linked directly to forecasting.