How does tracking forecasts over time drive accountability?

Tracking forecasts over time drives accountability by ensuring that improvements are consistently made in demand assumptions. This process involves reviewing how previous forecasts performed against actual outcomes, which provides insight into the accuracy of the assumptions that informed those forecasts. When teams are aware that their forecasts are being monitored and evaluated, it motivates them to refine their approaches and make necessary adjustments based on the results. This systematic review fosters a culture of continuous improvement and encourages individuals and teams to take responsibility for their forecasting performance, ultimately leading to more accurate predictions in the future.

This focus on assessment not only enhances accountability but also helps build trust in the forecasting process as teams work actively to refine their strategies based on historical data and lessons learned.