As part of the planner activities for demand sensing, what does "Fine Tune" refer to?

"Fine Tune" in the context of demand sensing refers to the process of adjusting forecasts based on new information. This is essential for enhancing the accuracy of demand predictions to reflect real-time data, market changes, or any other relevant updates. As demand conditions evolve, fine-tuning allows planners to optimize their forecasts and respond more effectively to fluctuations in demand, which is crucial for effective supply chain management.

In dynamic environments, relying solely on static forecasts can lead to mismatches between supply and actual demand, resulting in either overstocking or stockouts. Therefore, the ability to adjust forecasts—recognizing and incorporating new data—is essential for maintaining a competitive edge and ensuring that supply aligns better with consumer needs.